Friday, July 10, 2009

Internship Round 27

I feel like it was just yesterday that I, as a little intern, was blogging from my desk AlmaDDB's advertising agency office in Miami last summer, preparing to go to New York, and then returning to the agency once I came back (early) from the City. (Well, ok, Brooklyn.) But here I am, a year later blogging at Zubi Advertising, as an intern once again, blogging from another Hispanic agency, but this time, older and wiser (and by wiser I mean prettier).
Myself and eight other advertising peons are forming a campaign (for a product I can't mention) that should be completed in a total of eight weeks. We are halfway through with the internship and we still have not made it past step two. After countless verbal beatings from the higher beings, I have come to realize that 9 20-something year olds simply do not know how to check egos at the door and NOT take things personally. We fight everyday, which ends up slowing our process, but more importantly, entertaining the shit out of me. The fights are amazing. They usually come before lunch or towards the end of the day, because, as toddlers, we get cranky. We don't communicate, we don't listen, we take 3 steps forward then 4 steps back. It's quite funny, really, because I know in the end, somehow we will end up pulling this campaign off, but the path to that destination is a complete zig-zag clusterfuck waste of time. But hey! That's an what you get for putting 9 strong personalities together in a sandbox.

I'll leave you with Ikea's "Tidy Up!" campaign.

No comments: